Startup Field Guide
The Startup Field Guide is a tactical resource with 100+ articles, case studies, interviews, and tools to support early-stage founders from insight to product-market fit.
Featured Article
Featured Tool
.png)
Contributors from Team Unusual
Featured insights and interviews
Trending articles and blog posts
.png)
.png)
.png)
What our readers say about the Field Guide
@Unusual_VC's "Field Guide" is probably the best content series I've found on Go-to-Market strategies for both B2B and B2C.
They have more content around startup fundraising, leadership, hiring, etc.
Really quality stuff 🙌
Great qualifying insight from @Unusual_VC Field Guide. I’ve been digging through this gold mine of a resource for the last couple weeks. Highly recommend it for all SaaS founders https://field-guide.unusual.vc
When starting @doptcom, @Unusual_VC's Field Guide was the best resource I found on how to start a company.
@sandhya, @jvrionis, and @jyotibansalsf recently distilled the most important parts into a short convo. I can't recommend this enough.
Clients need to be bleeding 🩸 so true @Unusual_VC
Resources VCs share are very powerful. For example, this product-led growth guide from @Unusual_VC"PLG works well for problems that are either decentralized or parallelized"... which essentially means a company or team is using different tools to solve the same pain point.https://field-guide.unusual.vc/field-guide-enterprise/introduction-to-plg#Whatisproductledgrowth
1/ Unusual VC’s 4 Important ListsUse for B2BSimple framework to align cross-functionally.Whatever you decide to build falls into one of four categories:• Help sales win new customers • Keep existing customers happy • Manage technical debt• Technology for growth
I stumbled across this article by @Unusual_VC and its a pretty comprehensive guide for everyone looking into starting an OSS company
story telling + useful content + amazing visuals. @Unusual_VC 's new website has it all!
Awesome resource on starting a startup:
The @Unusual_VC field guide is an awesome resource for anyone who wants to start their own software company.Everything from hiring, product, sales, and fundraising all in one place.
Your best partner for
the journey ahead
